Kraš Napolitanke Imago

Project description

Kraš Napolitanke are a transgenerational classic and their packaging can be found in almost every Croatian pantry or kitchen cabinet. Redesigning Napolitanke’s packaging is a serious task, so they’ve been given a serious makeover here. Napolitanke is the only biscuit that consists of rows, that is stacked in rows, that is even eaten in rows. That is why, during the redesign, they were chosen as the basic visual motif, and a clean, modern and recognizable visual language was built around it.