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Zagreb Bakery Klara Enea Piškor

Project description
The company Zagrebačke Pekarne Klara is dedicated to preserving the centuries-old tradition of Zagreb’s industrial baking and milling. The project’s aim was to emphasize the long-standing tradition and quality of Klara’s products by applying a new system to its most renowned, award-winning offerings. The communication of the brand’s tradition and longevity is conveyed through nostalgia – using old photographs, typography, characteristic colors, and archaic Zagreb expressions unique to each product type. Original factory photographs (Samobor, 1973/1974) and Klara’s traditional colors – yellow and red – serve as a reminder of the brand’s peak in the 1970s.
Project description
Completed
2023
Faculty
School of Design, Faculty of Architecture, University of Zagreb
Academic year
23/24
Project completed on
Undergraduate studies
Semester
Fifth semester
Mentors
Romana Kajp, Izvorka Jurić (suradnica)
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