Zagreb Bakery Klara Enea Piškor

Project description

The company Zagrebačke Pekarne Klara is dedicated to preserving the centuries-old tradition of Zagreb’s industrial baking and milling. The project’s aim was to emphasize the long-standing tradition and quality of Klara’s products by applying a new system to its most renowned, award-winning offerings. The communication of the brand’s tradition and longevity is conveyed through nostalgia – using old photographs, typography, characteristic colors, and archaic Zagreb expressions unique to each product type. Original factory photographs (Samobor, 1973/1974) and Klara’s traditional colors – yellow and red – serve as a reminder of the brand’s peak in the 1970s.