The Archaeological Museum in Zagreb Nadja Orkić

Project description

The main guiding idea in creating the identity was to attractively present the content and potential of the archaeological museum to young people. This museum not only shapes our understanding of the past, identity, and culture but also lays the foundations for the future. Therefore, the primary elements of the identity are colorful fragments of unknown objects that invite viewers to explore (simulating an archaeological excavation). The shapes of these fragments are derived from the logo, which transforms from a complete to a cracked circle depending on the presence or absence of fragments in the promotional materials. Depending on the event, the logo can operate in different color schemes.