DK Festival 2023 Sven Sorić

The identity of DK2023 represents a further step in the evolution of the festival’s redesign — the emphasized use of gradients is abandoned, and the visuality of horizontal strips is emphasized by their layering and by changing the front and back plans. The identity includes static and animated formats for advertising in public space, digital adaptations, as well as applications at the festival itself in the form of static scenography and stage animations that accompany lectures and awards. The horizontal shifts of the layers and the „cutting“ of the image form a dynamic system that easily adapts to the situations listed above, while its radical colorlessness makes it extremely easy to see.

Sven Sorić

Jelena Babić

Davor Bruketa, Nikola Žinić (creative direction); Josipa Tadić (design); Sara Salamon (motion graphics); Ivana Miljković (animation); Tin Dožić (sound)

Hura!, Zagreb

04/2023