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Laqo Insurance Agencija 404
Project description
Introducing LAQO: the first 100% digital car insurance. It was started from zero and the whole product was built pixel by pixel: from naming to complete branding, digital product development, to shaping its communication channels. Throughout the process, the focus was on creating a contemporary communication style with an emphasis on transparency, clarity, and intuitive design.
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agency
404, Zagreb
creative and art direction
Fran Mubrin
brand copywriting
Lana Mujičić
design
Matko Buntić
animation
Nikola Županić
design and illustration
Marko Rudeš
account management
Tea Biljak
UX/UI direction and design
Nikola Kovač
copywriting
Helena Kuhar
contributor
Hottype — Marko Hrastovec (art direction and brand design)
Client
Croatia insurance, Zagreb
Completed
10/2020
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