BaDaBum Agencija 404

Project description

BaDaBum is Croatia’s first platform for children’s speech and language development, designed to meet the needs of children, parents, and speech therapists alike. From day one, brand development followed in-step with product development. To create a sense of intimate communication and user experience, a set of 3 unique brand characters named Ba, Da, and Bum was created. Formed as basic geometric shapes, the friendly characters guide children through the BaDaBum world cheerfully and warmly. Their simplicity and varied personalities allows us to communicate with different users in different ways. And, apart from a comprehensive design system, a unique, humanistic sans typeface BaDaBum was also created.

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