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Collage Studio Size

Project description
Kolaž is a blend of five grape types, named after the art technique collage (collage) in which the artist glues multiple pieces together to create a new whole. A packaging concept was designed that invites the customer to co-create the wine label. A typical wine bottle has one label, but “Kolaž” has five, each representing one grape type in this red blend. Together, they make a set of stickers you can cut, tear and assemble on the bottle as a collage. A rubber band was used to bind the stickers as an homage to traditional winemakers who used rubber bands to bind vines in their vineyards.
Visit websiteProject description
design
Jurica Koletić
animation
Ivan Radović
copywriting
Andrej Virant
brand strategy
Ivan Fistrić
Client
Vinarija Voštinić Klasnić, Graberje Ivanićko
Completed
01/2022





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