The International Experimental Film And Video Festival 25 FPS Andro Giunio

Project description

The typographical and graphic treatment of the name of the festival by means of masking and multiplication of segments of letter characters turns into the main visual of the visual identity of the 17th International Festival of Experimental Film and Video 25 FPS. The concept is derived directly from the animation – horizontal shift and overlapping of letter segments – in which the static main visual is just one of the many possible frames of the sign in motion. For all information and text layout a typography was chosen that conceptually follows the idea of multiplying segments of letter characters.