Indeloop Bruketa&Žinić&Grey

Project description

Indeloop is a Croatian company centered on innovative and distinctive (organic) waste-to-hydrogen (H2) technology. The author had a task to create the company’s name and visual identity. The suggested name Indeloop was coined from two words: “independent” and “loop”, directly conveying the company’s chief mission. The waste-to-(green)hydrogen technology is an excellent environmental example of recycling, communicated, symbolically, by the company’s visual identity. Drawing largely on hydrogen and its properties, the author created a simple and clean logotype composed of overlapping circles, which in effect produce the letters I and L.

agency

Bruketa&Žinić&Grey, Zagreb

creative direction

Davor Bruketa, Vanja Činić,

copywriting

Ivan Golubić, Ivor Borovečki, Martina Tupek, Nikola Slamić,

design

Iva Pemper

contributors

Dok-ing: Vjekoslav Majetić (DOK-ING&Indeloop founder), Ana Pešić (member of the Supervisory Board); Indeloop: Danica Maljković (CEO / director), Nađa Dizdarević (head of business development); Millenium promocija: Božo Skoko (member of the board and partner), Marko Ćustić (senior consultant); Bruketa&Žinić&Grey: Roberta Kranjec, Zrinka Jugec (project managers)