Hotel Supetar Negra Nigoević

Project description

The identity of Hotel Supetar is an eclectic combination of native elements and contemporary execution. An original typeface was designed as the backbone of the identity and is used for wayfinding and other communication means. The typeface is based on letterforms from a stone monument erected by the people of Dubrovnik in 1925 in commemoration of the coronation of King Tomislav. In contrast to the usual approach to type design, the goal here was to keep as many formal inconsistencies as possible, while still making the letters more readable and usable for a wider range of purposes. Certain characters also have simplified versions, and the typeface comes in two distinct weights.