Haskap - An Astronaut's Drink Studio Tumpić/Prenc

Project description

Haskap or honeyberry is a fruit incredibly rich in antioxidants and vitamins. This superfood can withstand temperatures as low as -47 °C, and was carried into space by Soviet astronaut due to its special properties. A pattern of stylized honeyberries decorates the entire area of the metallic label, which is visually reminiscent of space food packaging. When the bottle is turned around we see the entirety of the idea – a zero gravity space capsule with an astronaut looking out into space through a window on the label. Once the bottle is emptied, the inside of the label reveals planets of various sizes used to visualize the amount of minerals present in 100 grams of haskap.