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Fjori Fôra rebrending Design Bureau Izvorka Jurić
Project description
Brand strategy, brand architecture, verbal communication, visual identity of the group, packaging design of several product lines and materials, and website. The solution uses evocative elements as carriers of the recognition of the island’s product and by transferring and preserving plant motifs using traditional techniques – herbarium, imprinting plants in clay, paper, canvas, etc. Fjori Fôra, in the Hvar dialect „flowers of Hvar“, is a large group of products and different application requirements foreground the monogram ff. Changes in colors and illustration style communicate different values – from premium natural cosmetics to functional packaging of organic spices.
Visit websiteProject description
creative and art direction
Izvorka Jurić
verbal communication
Igor Poturić
design
Izvorka Jurić, Jurica Kos
illustration
Jurica Kos, Marijo Franić
head of production
Natalija Najjar
photography
Jurica Kos
contributors
Digitalni svemir (web page production)
Client
Ćurin – obrt za poljoprivredu i trgovinu, Gdinj, Hvar
Completed
05/2021
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