DK 2022 Sven Sorić, Jelena Babić

Project description

The new visual identity of DK2020/22 is radically different from the old one. It is represented by the Fuck/Love branding of the festival. The monochrome anti-colour corresponds to the i ambivalence of the branfing, which is strongly communicated by the dominant typography. The harsh grid of alternate horizontal lines enables the identity to be adapted for ads in digital and print media. The picture grain and gradient break apart the feeling of two-dimensionality. Because of the pandemic, the festival wasn’t held in 2020, so the identity was premiered in 2021. in the awards ceremony and shown in full in the 2022 edition of the festival when animations were made for a 90m long video wall.