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Divania Studio 33

Project description
The Zorić distillery from Erdut, Croatia creates brandies and liqueurs from locally-grown fruit. The key inspiration for brand name, visual identity and packaging design were the honest conversations insired by good brandy. The brand name derives from the local word for a pleasant and long conversation — “divaniti”. The packaging design is inspired by the traditional pattern of the local folk costume. The freshly interpreted pattern visualizes a rich network of stories that unfold when the conversation becomes honest. The pattern was designed as a recognizable base of the product series visual identity. It can be easily modified to clearly mark brandies with different flavors
Project description
creative direction, design
Leo Vinković
art direction
Igor Penović
brand strategy
Leo Vinković, Tonči Klarić
contributor
Tonči Klarić (copywriting)
Client
Destilerija Zorić, Erdut
Completed
04/2021
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