Design Bureau Izvorka Jurić Marko Koržinek

Project description

This rebranding was conceived as an evolutionary step. The phase of establishing the studio was over and mere “informativeness” is no longer crucial, so the step was made towards stronger communication of the studio’s personality – the fact that Izvorka Jurić is a key person of the studio. The symbol consists of the initials “IJ” based on an extremely contrasting and elegant typeface in a composition reminiscent of the silhouette of a coat of arms – an archetypal form that, through heraldry, preceded the development of what we today call visual identity design. It was the logical direction, since the visual identities of products and services are the core business of the studio.