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Beck's "Unlock Creativity" Agency 404
Project description
Art and creativity are the bedrock of the Beck’s tradition. So to engage with users and encourage them to unlock their own creativity, the agency created a microsite and started a prize contest inviting users to design their own Beck’s t-shirts. With an interactive web design the users were encouraged to step into the role of a designer, which was accentuated with the art direction and an open communication style.
The work is not in competition for the award.
Project description
design and art direction
Jakov Košćak
creative direction
Fran Mubrin
copywriting
Ela Buljat
account manager
Željka Vuger
photography
Viktor Bašić
project director
Mirna Mandić
animation
Nikola Županić
design
Marko Rudeš
programming
Dario Ferderber
Client
Zagrebačka pivovara, Zagreb
Completed
06/2020
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