KUPILEK rebranding Design Bureau Izvorka Jurić

Project description

The primary objective is a clearer positioning in the wine market segment and bringing the products closer to younger generations, retaining the existing ones. The name – Kupilek is put in the foreground. The surname Jambrešić is secondary, as a personal “signature” behind the brand. It has been noticed that users are not aware of the brand name since the surname and the brand name were almost equally represented on the previous packaging. The brand slogan communicates the health benefits of products within the legal restrictions. Fruits and tendrils are the foundation of visuals, as a symbols of the richness of fruits and flavors and communicate the high fruit content and its top quality.