Vislander Bruketa&Žinić&Grey

Project description

The story of autochthonous Croatian grape variety Plavac Mali from the Island of Vis is about hard times during the WW2 when islanders would exchange Plavac Mali with British soldiers for food. During the lockdown, the Vis Island inhabitants had limited resources, and the Brits longed for peace-time pleasures. And that is why granny Frona and grandpa Jure swapped Plavac Mali for a field ration. It all took place in Vis Highlands, which inspired the name of the wine Vislander, as well as the label design in the aesthetics of topographic maps. The labels depict illustrated faces, made after old family photographs of winemakers, whose forefathers took part in this victorious exchange.

agency

Bruketa&Žinić&Grey

creative direction

Davor Bruketa, Zrinka Horvat Goodman

art direction and illustration

Tomislav Šestak

copywriting

Ivan Golubić

contributors

Maša Ivanov (client service manager), Vesna Đurašin (production manager), Radovan Radičević (DTP department manager), Helena Rister, Ante Kantor (project managment), Mia Marić (external contributor for packaging product design), Marcus / Marko Vojković (CEO), Sanda Vojković (PR & marketing consultant)