DRACO Lana Cavar
Draco is a leading Croatian manufacturer and provider of waterproofing solutions with a range of products and solutions to meet the needs of homeowners and professionals. The brand architecture was created with a starting point in the already existing logo, relying the entire product portfolio on the master brand. We created the new design, as a simple system that can easily adapt to any packaging, formatting or printing needs, keeping in mind the competition and rigid rules of the product category. Draco launched over 100 different products, packaged in over 15 different packaging types. The packaging is featuring originally designed pictograms, essential tool to communicate the product.
art direction and design
Andrijana Čuljak (brand architecture), Natasha Chandani (design), Narcisa Vukojević (pictogram design), Lana Grahek (layout), Tamara Karolyi (layout, Kaligraf)