Art of Survival Iris Klarić

40th Split Salon took place in months preceding the first reading of the law to regulate aspects of artistic existence. Visual identity is based on the manifestation of the concept itself, thus allowing design to form a contrast between the artist’s living and surviving dilemma. All visual material was organized in catalogue to balance collaborative, participatory and artistic initiative. Custom typeface was designed as flexible framework that can be easily applied to various formats and sizes. “Survival” typeface was designed as symbiose of three most popular fonts in their period of time – Times, Bookman and Didot – to contemplate with the main question: What it takes for art to survive?

Iris Klarić

Croatian Association of Visual Artists, Split

12/2018