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Pietro & Pietro Octopus Ink
Project description
Pietro & Pietro truffles is a multidisciplinary comprehensive project ordered by the company Natura Truffles from Buzet. As part of a complete transformation of verbal and visual identity we designed primary and secondary packaging for more than 60 products, a series of lifestyle products which enable an immediate user experience with everyday use items. For exclusive retails (airports) we designed a sales island and shelf that fully anticipate the basis of the idea of a creative concept. The website and web shop pushed the Pietro & Pietro truffles lifestyle concept in the online world and made it available worldwide.
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studio
Octopus Ink
creative direction and design
Miran Tomičić
design
Tanja Pružek Šimpović
product design
Vlatka Leskovar, Sanja Rotter
illustration
Tomislav Šestak
brand strategy and naming
Anja Bauer
photography
Vanja Šolin, Dejan Hren
special thanks
Kruno Šimunović
Client
Natura Truffles, Buzet
Completed
02/2019
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