Vegeta - special edition on the occasion of the 60th anniversary Bruketa&Žinić&Grey

On the occasion of its 60th anniversary, Vegeta allowed its consumers to design their own Vegeta label to be put onto the store shelves. They were offered an especially made interactive application with 158 predefined graphic elements. The user was able to choose different impersonations of the Vegeta chef as the centrepiece of the design, as well as slogans, favourite vegetables, glasses, toques etc. The consumers reacted by designing 32 000 different labels!

Bruketa&Žinić&Grey

Davor Bruketa

Nebojša Cvetković

Andrea Knapić

Petra Grubišić

Vesna Đurašin (production manager), Maša Ivanov (client service manager), Ante Kantor (project manager). Podravka / Marinka Akrap (director of marketing and communications) , Sanja Garaj Miloš (marketing director PP Kulinarstvo), Emilija Sačer (manager of production and creative department), Sanja Kelek (marketing PP Kulinarstvo), Sato (print)

Podravka, Koprivnica

07/2019