Gloomy Christmas Señor
The collection of melancholic prints and poems named Gloomy Christmas aims to remind us of the other side of the holiday season. These Christmas cards won’t plead you to donate any funds or share a sad pic on a social media. This project encourages people to spread their happiness with those who have fewer reasons for it; the old, the lonely and the marginalised. To get the message successfully across to a broader public during the preholiday season, the posters were placed in the Zagreb public transport with the support of B1 plakati (an outdoor media company). Gloomy Christmas sold 20.000kn worth of Christmas cards that were used to support the people with a rough social status.
creative direction and copywriting
illustration and design
Kolajna ljubavi / Ivana Marasović, Antonia Pejaković, Anera Stopfer, Hanna Ondej and many volonteers
Kolajna ljubavi, Zagreb