Paperless Imago

During the holidays, the amount of garbage increases by 30%, mostly due to wrapping gifts. That is why the EPEEF wanted to encourage people to think about the environment during the holidays as well. Gifts are hard to imagine without a colorful wrapper. Therefore, the designers decided to prove to everyone that it is possible to show that we care even without decorative paper, in a medium that is always covered with colorful paper. A paperless billboard was set up, adorned with a campaign message handwritten directly on the background. Along with passers-by, the billboards were noticed by a large number of national and local media.

Imago

Dražen Novak

Marija Lončar

Barbara Sabo

Lea Pavlinić

Miro Modul

Hiam Hamed (account director), Marko Likić (senior account executive)

The Environmental Protection and Energy Efficiency Fund, Zagreb

12/2019