During the holidays, the amount of garbage increases by 30%, mostly due to wrapping gifts. That is why the EPEEF wanted to encourage people to think about the environment during the holidays as well. Gifts are hard to imagine without a colorful wrapper. Therefore, the designers decided to prove to everyone that it is possible to show that we care even without decorative paper, in a medium that is always covered with colorful paper. A paperless billboard was set up, adorned with a campaign message handwritten directly on the background. Along with passers-by, the billboards were noticed by a large number of national and local media.
Hiam Hamed (account director), Marko Likić (senior account executive)
The Environmental Protection and Energy Efficiency Fund, Zagreb