oPoP branding Señor
Given the descriptor of the landscaping studio being Open space design and planning (cro. Oblikovanje i planiranje otvorenog prostora, or shorter oPoP), one can clearly recognize a tree (P) and a shrub (o), the basic elements of landscaping within it. And on top of that, the movement between the letters o P o P underlines the playfulness of the brand’s name. With that in mind, the logo, the typography and the illustration were created and elaborated throughout the visual identity. Within the illustration, the focus was on the architectural precision and the creative spirit with the minimalist flat design applicable to all offline and online materials.
creative direction and design
oPoP, Željko Radišić (landscape architect and director)
OpOp Studio, Poreč