Jamnica Botanica Señor

Jamnica’s new product is envisioned as a brand extension of a market leader that will rejuvenate the its perception. This fruit, herbs and sparkling mineral water infusion is positioned in its own “natural indulgence” category. It primarily targets urban women (and men) who like to enjoy life without feeling guilty. Since the drink is prepared according to the recipe created by experts, its name was inspired by a branch of biology, a science that studies the plants: botanica. One of the key brand associations is the adjective “natural”, thus herbariums and botanic manuals inspired the premium, contemporary, figuratively richer and more fashion-like illustrations on the label.

Señor

Vanja Blumenšajn

Jurica Ćorluka

Lucija Drača

Alen Lipuš, Tomislav Šestak

Tomislav Fabijanić

Iva Kaligarić

Danijela Maričević

Petra Brandt Barišić

Gregor Bajić

Ivan Stojiljković (direction), Aleksandar Košutić (DOP), Branimir Živković (editor), Ana Šepić Šolaja, Mia Gvozdić Michl (production, Centralna jedinica), Damir Žižić, Boris Miletić (photography), Vedran Klemens (illustration), Zvonimir Seki marketing director / Jamnica), Kristina Hustić (group brand director, Jamnica), Matea Milinović (product manager/ Jamnica)

Jamnica, Zagreb

06/2020