Jamnica Botanica Señor

Project description

Jamnica’s new product is envisioned as a brand extension of a market leader that will rejuvenate the its perception. This fruit, herbs and sparkling mineral water infusion is positioned in its own “natural indulgence” category. It primarily targets urban women (and men) who like to enjoy life without feeling guilty. The campaign was inspired by the perfume and fashion industry; an emotional bond to the product was created by showing how Jamnica Botanica will make you feel every time it touches your taste buds. The shooting lasted for three days, two of which were spent on time-lapses of opening flowers and melting ice, and the third one on filming over 30 scenes that made the final 30″ TVC.

agency

Señor

creative direction and copywriting

Vanja Blumenšajn

head of creative department, copywriter

Jurica Ćorluka

junior copywriter

Lucija Drača

art direction

Alen Lipuš, Tomislav Šestak

senior designer

Tomislav Fabijanić

strategic direction

Iva Kaligarić

head of account

Danijela Maričević

account executive

Petra Brandt Barišić

account assistant

Gregor Bajić

suradnici

Ivan Stojiljkovic (direction), Aleksandar Košutić (DOP), Branimir Živković (editor), Ana Šepić Šolaja, Mia Gvozdić Michl (production, Centralna jedinica) Damir Žižić, Boris Miletić (photography), Vedran Klemens (illustration), Zvonimir Seki ( marketing director, Jamnica), Kristina Hustić (group brand director, Jamnica), Matea Milinović (product manager, Jamnica)