Jamnica Botanica Señor
Jamnica’s new product is envisioned as a brand extension of a market leader that will rejuvenate the its perception. This fruit, herbs and sparkling mineral water infusion is positioned in its own “natural indulgence” category. It primarily targets urban women (and men) who like to enjoy life without feeling guilty. The campaign was inspired by the perfume and fashion industry; an emotional bond to the product was created by showing how Jamnica Botanica will make you feel every time it touches your taste buds. The shooting lasted for three days, two of which were spent on time-lapses of opening flowers and melting ice, and the third one on filming over 30 scenes that made the final 30″ TVC.
creative direction and copywriting
head of creative department, copywriter
Alen Lipuš, Tomislav Šestak
head of account
Petra Brandt Barišić
Ivan Stojiljkovic (direction), Aleksandar Košutić (DOP), Branimir Živković (editor), Ana Šepić Šolaja, Mia Gvozdić Michl (production, Centralna jedinica) Damir Žižić, Boris Miletić (photography), Vedran Klemens (illustration), Zvonimir Seki ( marketing director, Jamnica), Kristina Hustić (group brand director, Jamnica), Matea Milinović (product manager, Jamnica)