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Glitch collection Mireldy

Project description
The Glitch fashion collection came to life during our collaboration with the Molimao brand. The collection is based on our glitch pattern design that uses ethno elements inspired by Bosnian woven carpets. The combination of traditional elements and new digital tools has created a new version of the traditional pattern that retains traditional elements but reinterprets them in a contemporary way. The design reflects a structural error repetition created in the modern digital world combined with the elements that come from the old times. The entire idea behind Glitch is to revive the original values of the authentic motifs which became neglected with time, although they were once considered an important cultural heritage.
Visit websiteProject description
studio
Mireldy
art direction, design, illustration
Imelda Ramović
contributor
Mirel Hadžijusufović (creative concept development)
Client
Molimao, Sarajevo, Bosnia and Herzegovina
Completed
05/2020




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