F***! Tana Jeić, Silvia Marinčić, Iva Primorac

Project description

FRKA is a biannual student film festival organized by the Academy of Dramatic Arts in Zagreb (ADU). The Academy and the School of Design have many years of collaboration in which a selected team of third-year undergraduate students creates a visual identity for the event. The concept for the visual identity of the thirteenth FRKA is based on a pun whose double meaning seeks to attract the attention primarily of the younger population. Simple and comprehensible solution is suitable for both spatial and digital use, while the use of three striking colors contributes to better noticeability.