Sanja Bachrach Krištofić has been involved with graphic design since 1980, when she began doing design in tandem with her husband Mario Krištofić. Under the name Bachrach & Krištofić, they created visual identities, designed record and CD covers, posters and books, while in more recent years this design and photography tandem develops concepts for and designs exhibitions. Sanja Bachrach Krištofić and Mario Krištofić are the founders of the Kultura umjetnosti art association, which works on researching, preserving and presenting often forgotten topics from the domestic history of design.
The very beginnings of their activities were marked by their cooperation with the Student Centre in Zagreb, for whose Gallery they designed the Akcent magazine. In the 1980s, the designers collaborated intensively with leading New Wave groups, such as Dorian Gray and Denis & Denis. In addition to their long-term collaboration with Jugoton, which has continued with Croatia Records since the 1990s, Bachrach & Krištofić have done the graphic design for catalogues and monographs published by the Klovićevi dvori Gallery and the Museum of Contemporary Art. In addition to graduating in history and philosophy at the School of Humanities and Social Sciences in Zagreb, Sanja Bachrach Krištofić also graduated from the Women’s Studies program in 1998 in Zagreb.
Together with her husband, she is the author of the photo-monograph Bachrach & Krištofić. Dvostuka igra / Nothing else matters (2008). Between 1999 and 2003, she was the President of the Graphic Design Section of the Croatian Association of Artists of the Applied Arts (ULUPUH), and from 2000 to 2003 she was President of the Association. She is the recipient of numerous awards and honors, including the 2011 Photodays Applied Photography Award, the Music Festival Diamond Award in the category of the world’s best studio rock photography in Antwerp in 1989, and the first prize of the 20th Youth Salon in Zagreb for which she had the opportunity to design the visual identity in 1988. In 1984, critics of the Jukebox and Rock magazines declared the album covers of the bands Dorian Gray and Denis & Denis the best designed covers.
“There are two of us in the Bachrach & Krištofić tandem. We wanted to express different states and ideas with photographs. Mario behind the lens and me in front of it – I could have been anyone. Back then, changing identities or roles was not just for the camera, it was a part of everyday life. I wore men’s suits and ties, wore intense dark makeup, wore tulle and nylon clothes. In our own way, we wanted to say that all these roles, the people who are a part of us, are equal. Self-referentiality points to one’s own situation, the subject..”
— Sanja Bachrach Krištofić
Here you can find the entire interview with the jury member.