Croatian National Theatre in Split – Season 23/24 Kazinoti & Komenda

Project description

The visual identity of the 2023/24 season of the Croatian National Theatre in Split embraces diverse approaches to its visuals. The primary goal was to achieve a richness of motifs, techniques, and compositions for the visuals of the productions, each with its distinct identity. The identity’s defining elements do not demand rigid application. Key identity features include a font modified with handwritten letterforms, the season’s logo, and reflective surfaces integrated into the visual compositions. These reflective surfaces, borrowed from the posters announcing the season, serve as a metaphor for the theater as a reflection of the city in which it operates. Each poster is unique, as the reflective elements were manually applied by the designer.