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Croz - redesign Bruketa&Žinić&Grey

Project description
CROZ is a biz-tech consulting company that combines the old and the new techologies, focusing on improving specific areas. The redesigned logo with a modular construction of the letter „O“ within a circular frame changes its graphic form. The creativity and flexibility of the brand are reflected in a dynamic symbol with variable visual possibilities. A custom Croz font with eight different „O“ letters from the logo has been created, aligning typography and branding. Moving images, GIFs, and animations are key to bringing the identity to life, along with four new colors: cyan, blue, yellow, and green, which provide visual freshness and stand out among the competition.
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creative direction
Nikola Žinić
project manager
Maša Ivanov
art direction
Leopoldina Jovanovski
project leader
Sanja Gumhalter
Client
CROZ, Zagreb
Completed
05/2024
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