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NatureSafe Marine Studio Size

Project description
The visual identity and packaging for NatureSafe Marine, an eco-friendly yacht cleaning brand. Traditional cleaning chemicals harm marine life and pollute oceans, but NatureSafe Marine offers effective, non-toxic alternatives. Their packaging uses recycled PET, with plans to switch to plastic-free technology. The main challenge was to create a sophisticated, eco-friendly, and maritime aesthetic suitable for luxury yachts. We used clean layouts, a simple color palette, stylized icons, and the Roobert typeface to balance the brand’s technical and organic aspects.
Project description
art direction
Jurica Koletić
design
Petar Božić, Jelena Rebrnjak
motion design
Ivan Radović
3D artist
Ana Babajko, Lucijan Bakula
creative direction
Andrej Virant
brand strategy
Ivan Fistrić
account manager
Ivan Topić
Client
Nature Safe, Split
Completed
04/2023
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