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Lado 75 Pero Vojković, Petra Slobodnjak

Project description
In 2024, the National Folk Dance Ensemble of Croatia LADO celebrates 75 years of artistic activity. To mark this occasion, a series of posters (and other promotional materials) have been designed for all events throughout the celebratory year. The strength of the visuals is based on showcasing details, such as jewelry and headpieces, from LADO’s rich collection, which often go unnoticed on stage due to the richly decorated traditional costumes. The traditional ensemble is a guardian of heritage, and its longevity and relevance are highlighted through contemporary visuals.
Project description
creative direction, design
Pero Vojković
creative direction, photography
Petra Slobodnjak
Client
The National Folk Dance Ensemble of Croatia, Zagreb
Completed
02/2024
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