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Koreqt web Shape 404

Project description
With a range of similar products already available, we wanted to visually position the new price comparison tool as a ‘premium’ product — a web service that’s unobtrusive and elegant, fully functional without unnecessary visual and UX/UI interventions. Through a collaborative process with the Croatia osiguranje team, we created a brand strategy, devised the name and visual identity, and developed a new digital product. For the product browser, it was crucial to ensure a high level of intuitiveness and speed, which was achieved through extensive user testing and continuous optimization.
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UI lead
Iva Čular
UX lead
Nikola Kovač
UX&UI design
Tanja Arnautović, Sanja Zlatar
art direkcija / art direction
Dario Dević
project manager
Mirna Mandić
back-end development
Jakov Kanaet, Ivan Fran Hodak
front-end development
Dario Ferderber, Bojan Petković
quality assurance
Hrvoje Ivan Barun
Client
Croatia Insurance, Zagreb
Completed
02/2024
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