Koreqt web Shape 404

With a range of similar products already available, we wanted to visually position the new price comparison tool as a ‘premium’ product — a web service that’s unobtrusive and elegant, fully functional without unnecessary visual and UX/UI interventions. Through a collaborative process with the Croatia osiguranje team, we created a brand strategy, devised the name and visual identity, and developed a new digital product. For the product browser, it was crucial to ensure a high level of intuitiveness and speed, which was achieved through extensive user testing and continuous optimization.

Iva Čular

Nikola Kovač

Tanja Arnautović, Sanja Zlatar

Dario Dević

Mirna Mandić

Jakov Kanaet, Ivan Fran Hodak

Dario Ferderber, Bojan Petković

Hrvoje Ivan Barun

Croatia Insurance, Zagreb

02/2024