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Keliro Studio Sudar
Project description
Celts. Illyrians. Romans. Cel-Illyr-Ro. Keliro! A craft distillery from Vukovar, Keliro gets their name from the many cultures that have called Slavonia home. They continue the region’s rich tradition of using hemp in food and drink, a versatile and surprisingly delectable crop. The brand identity emphasizes the myriad of natural ingredients that give their liquers such vigor. The label designed centers around abstract-esque illustrations that not only reflect Keliro’s use of natural ingredients, but the history of hemp and Slavonia as a whole. The design makes use of several color palettes to give each flavor its own unique identity.
Project description
brand strategy & creative direction
Anja Bauer
senior brand consultant
Petra Despot Domljanović
brand consultant
Stipan Rimac
name consultant
Anja Bauer
copywriting
Anja Bauer, Stipan Rimac
senior brand implementor
Jelena Mezga
art direction
Siniša Sudar, Mladen Udovičić
design
Mladen Udovičić
illustration
Mladen Udovičić
photography
Domagoj Kunić
Client
Danuvius Consulting
Completed
07/2022
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