In Magenta Color 404

To celebrate the collaboration between Hrvatski Telekom and the SoMo Borac digital conference, an interactive brand experience using AI technology was devised— an innovative exhibition called In Magenta Color, where the visitors themselves were the creators. Attendees were invited to write a word or thought they wanted to see transformed into a visual magenta world. The new website was connected to the Midjourney API system, which generated visuals based on the provided prompts, in real-time. This enabled everyone to generate their magenta world with just two clicks, offering users a fresh event experience and an opportunity to become creators or AI artists themselves.

Jakov Košćak

Jura Pruša

Vito Vidović:

Ivor Delić

Bruno Mataušić

Barbara Tadić

Tea Biljak

Dario Dević

Fran Mubrin

Hrvatski Telekom, Zagreb

11/2023