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Two Palaces Superstudio

Project description
The visual identity project, for which Superstudio was commissioned in 2022 as the renovation of Providur’s Palace was nearing completion, is based on the symbolism of the bridge connecting the two historical palaces within the complex. The duality is, in another layer, further expressed through color coding: gold for the older Rector’s Palace and red for the newer Providur’s Palace. The Rector typeface, designed by Hrvoje Živčić and originally created as part of an unrealized competition entry for the visual identity of Rector’s Palace in 2017, has since been further developed and completed. Superstudio, in collaboration with the author, decided to integrate it into the new identity system.
Project description
project team
Superstudio, Zagreb
project creative leadership
Ira Payer
visual identity design, illustration, information design, signage system, promo materials, animation
Marin Nižić, Iva Hrvatin, Oleg Šuran
typography advisor
Hrvoje Živčić
photography
Jasenko Rasol, Bosnić+Dorotić
advisors (architectural design)
Iva Letilović, Igor Pedišić
Client
City of Zadar
Completed
12/2022
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