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Be a SeaStar Hero Studio Sonda
Project description
During the tourist season along the Adriatic destinations, the population increases up to 7 times, leading to more daily waste in the sea. Studio Sonda created a completely new category of underwater cleaning that turns diving and waste collection into a fun tourist activity. The reward system enables the most hardworking participants to become SeaStar heroes (they are rewarded with a t-shirt with the date written on it and on that day they get benefits in the catering/cultural facilities of the destination). In the 1st year of the pilot project, 4,500 pieces of plastic were collected on five beaches, and in 2024, the project expanded by 100% to new destinations, including one nature park.
The work is not in competition for the award
Visit websiteProject description
creative direction, design, copywriting
Jelena Fiškuš, Sean Poropat
project manager
Silvija Kovačić
design
Martina Ukić, Aleksandar Živanov
digital
Lucija Potočnik
social networks
Andrea Budić
account manager
Rafaela Kerin
texts, print and web materials
Ivana Kostić, Aleksandra Radosavljavić
web
Synet – Denis Tomljanović
video production, video case
Rajko Ban, Rose art
contributors
Udruga Sonda, Grad Poreč, Grad Pula, TZ Sali, Herculanea, Montraker, Usluga Poreč, Valamar, WWF Adria, Plava Laguna, Maistra
partners who supported the project
Udruga Sonda, Grad Poreč, Grad Pula, TZ Sali, Herculanea, Montraker, Usluga Poreč, Valamar, WWF Adria, Plava Laguna, Maistra.
financial support
Environmental Protection and Energy Efficiency Fund, HTZ, Općina Zadar / Zadar Municipality
public relations
Komunikacijski ured Colić, Laco i partneri
Client
Turist boards of Poreč, Funtana, Tar-Vabriga, Vrsar, Pula; Telaščica Nature Park, Environmental Protection and Energy Efficiency Fund, Studio Sonda
Completed
06/2023
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