Answer that call Studio Sonda

For the 17th BOOKtiga festival, posters were designed to revive iconic writers V. Woolf, Kafka, Dostoevsky, J. Austen, I. B. Mažuranić. Each poster contains a QR code, which, when scanned, provides an authentic invitation from the writers, with AI-generated voices designed to sound as if they are speaking Croatian. The QR code leads to a website where users can leave their details to receive a book with a dedication from the author, available at the festival. Campaign achieved significant success with 3139 web visits, 3316 listened conversations, and 202 registrations for books. 70,000 users liked, shared, and repeatedly listened/watched the writers’ invitations and the call to Booktiga.
The work is not in competition for the award

Sean Poropat, Jelena Fiškuš

Aleksandar Živanov

Sara Šalov

Lucija Potočnik

Andrea Budić

Rafaela Kerin

Denis Tomljanović – Synet (web development)

City Library, Poreč

04/2024