Ledo Nostalgija ice creams Luka Nera Sibila

Project description

Ledo Nostalgia ice creams (Snjeguljica, Njofra, and Silk Milk) are distinguished by their long tradition, they evoke childhood and retain their popularity even today. The project focused on the graphic design of the packaging, maintaining tradition and recognizability. Inspiration was drawn from studying packaging from the late 20th century, utilizing elements such as repeating shapes (originally linked to printing techniques), white outline lines, and color shifts. Each of the three ice creams features unique designs derived from the same core formula. The illustrations and patterns on the packaging reflect the composition of the ice creams, with typography assigned to emphasize the character of each product.