Advent Zagreb 2022 Studio đkć

The idea behind the visual identity for Advent Zagreb 2022 was to convey the feeling of joy and abundance associated with the Christmas season. The primary typography is the expressive variable font Purple Haze. The moiré effect occurring within the letters has been developed into a broader system of patterns and illustrations of Christmas motifs. This created rich, saturated visuals that, through numerous extensions, seem to “wrap” the city.

Zoran Đukić

Neva Zidić (design); Alen Vuković (animation)

Zagreb Tourist Board

12/2022