The Mountaineering Club Split Yasmine Anika Doršner

Project description

The Mountaineering Club is a complex social, utilitarian institution. The proposed identity aims to reflect this clearly and convey the spirit of the mountains and their natural geometry. The geometric design symbolizes the steps a mountaineer navigates on their journey. The club’s history, along with elements like old photographs of mountaineers and classic mountain routes, forms a core part of its identity. Special emphasis is given to evoking memories of childhood and a connection with nature, highlighted through the use of colors.