Podravka zimnice Alen Marković

Pickled goods are a traditional method of food preservation and have become an essential staple in every household. The concept draws from the traditional patterns of folk costumes. The shapes of the patterns are derived from cross-sections of the vegetables contained in the jars, emphasizing the natural beauty of the ingredients. The transparent label does not conceal the vibrant colors of the products but highlights them, while the white visuals allow for the arrangement of patterns recognizable on the shelves. The lid space is reserved for the Podravka branding, which stands out with its distinctive red color and heart symbol, further stylized to create a unique ethnographic story.

2024

School of Design, Faculty of Architecture, University of Zagreb

23/24

Undergraduate studies

Fifth semester

Ana-Marija Poljanec, Izvorka Jurić (suradnica)