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Professional category

Visual communication design

05/2023

Slavonia - Beyond the Horizon agencija 404

Project description

The purpose of branding the eastern Slavonia region was to boost its promotional effectiveness with a unique logo and slogan. To achieve this, the agency developed a positioning strategy, slogan, and visual identity that present Slavonia as a tourist destination offering much more than flatlands. The approach starts with the stereotype of the region’s one-dimensionality and turns it into a brand advantage. The logo symbolizes the Slavonian plain with letters rising from the horizon, while the slogan „Beyond the Horizon“ emphasizes Slavonia’s competitive edge as a destination for experiential travel.

creative direction, design direction

Fran Mubrin

copywriting

Dunja Ercegović

account manager

Ivan Kozlina

client service director

Marko Beljan

design

Adrian Rovina

head of design

Dario Dević

contributor

Marko Hrastovec (type design, art direction)

Client

Tourist Board of the Vukovarsko-srijemska County, Cluster Slavonija, Vinkovci

Completed

05/2023