Next project
Podravka rebranding Bruketa&Žinić&Grey
Project description
The rebranding of Podravka is a logical step in the continuous modernization of the company’s product range and its expansion into new and demanding markets. It is a multifaceted challenge that must meet communication needs at both local-regional and global levels. The rebranding relies on the continuity of Podravka’s core visual communication features and retains its oldest and most recognizable elements: the heart with two fields and the red color. All elements of the logo are redefined and refined, making a move towards a contemporary graphic language that communicates both the company’s tradition and its focus on innovations competitive in the global market.
Project description
director of corporate marketing
Sanja Garaj Miloš (Podravka)
brand identity and communication director
Danijela Pošta Šikić (Podravka)
head of group corporate communications and stakeholders
Majda Žujo (Podravka)
head of production and creative
Emilija Sačer (Podravka)
public relations advisor
Lana Miletić (Podravka)
client relations director
Maša Ivanov (B&Ž&G)
creative direction
Davor Bruketa, Siniša Waldinger, Ivo Payer (B&Ž&G)
art direction
Igor Manasteriotti, Andrea Knapić, Ivana Momčilović (B&Ž&G)
typography
Marko Hrastovec
expert associate
Maroje Mrduljaš
copywriting
Lara Žučko
design
Toni Buršić, Borjan Pavlek
head of DTP department
Radovan Radičević
DTP operator
Željka Tročak
digital design
Iva Marenić
head of videoproduction
Anja Pečovnik
videoanimation
Tvrtko Karačić
illustration
Hana Tintor
Client
Podravka, Koprivnica
Completed
01/2024
Previous project