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Maslinika V Bruketa&Žinić&Grey

Project description
The packaging tells the story of a small olive grove that produces the purest extra virgin olive oil by hand-picking and pressing the olives on the same day. Speed is crucial to prevent oxidation, so the olives must be quickly transported to the mill. The process starts at sunrise and ends before sunset, with the oil named after the exact time of sunrise on the harvest day each year. The label design evokes the olive grove: white segments symbolize the dry stone wall, and bronze represents the entrance. The logo, featuring an olive tree, is centrally placed on the bronze segment. The oil in the bottle represents the essence of the olive tree, and the packaging emphasizes the care and effort
Project description
creative direction
Davor Bruketa, Drago Mlakar
art direction
Andrea Knapić
client relations director
Maša Ivanov
head of production
Vesna Đurašin
head of DTP department
Radovan Radičević
DTP operator
Željka Tročak
strategy manager
dr. Tea Silvia Vlahović Mlakar
Client
OPG MTV, Istra
Completed
05/2024
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