Next project
Vegeta&Spirulina Bruketa&Žinić&Grey
Project description
On the occasion of its 75th anniversary, Podravka has launched a new product, Vegeta&Spirulina, a limited edition gift version of the popular seasoning with algae, which is called a superfood due to its exceptionally good properties. The design is inspired by the fact that the product was launched on the market before Christmas and is intended as a gift for those who expect more from their food. Recyclable materials were used, without glue. The cans can be reused for other purposes, as can the paper wrap, which, due to the printed content, can be added to the home recipe collection.
Project description
director of corporate marketing sector
Sanja Garaj Miloš (Podravka)
chief executive officer for business program
Krunoslav Bešvir (Podravka)
marketing director for BU culinary
Sanja Kelek (Podravka)
development director for BU culinary
Sašenka Vugrinec (Podravka)
technologist expert for BU culinary
Vesna Majerus (Podravka)
head of production and creative
Emilija Sačer (Podravka)
subcategory manager for BU culinary
Kristina Perković (Podravka)
creative direction
Davor Bruketa (B&Ž&G)
art direction
Ivana Momčilović, Andrea Knapić (B&Ž&G)
client service director
Maša Ivanov (B&Ž&G)
design
Konrad Kropf (B&Ž&G)
head of production
Vesna Đurašin (B&Ž&G)
head of DTP department
Radovan Radičević (B&Ž&G)
contributor
Domagoj Kunić (photography)
Client
Podravka, Koprivnica
Completed
06/2023
Previous project