ZEZ Festival Martina Petric, Ela Meseldžić

Project description

ZEZ – Zavod za eksperimentalni zvuk is the name of the concert cycles of experimental music which have been taking place in KSET club since 2013. The visual identity of the ZEZ festival in 2021 and 2022 is a result of experimenting with typography and with the shapes that come from it. Thus was created the ZEZ festival’s recognizable language: the neo-grotesque typography that conveys the information on the white background and the eclectic forms as the visual carriers highlighted with accentuating colors. Festival branding included: analog advertising (posters, booklets, tickets, merch), digital advertising (Facebook, Instagram), and interior branding (flags, projections).