Visual communications - practice in the future Doris Zalović

The project speculates about the future (shaped by new technologies) of the working environment of visual communication designers. We defined the context based on a survey in cooperation with HDD. We detected a potential technological future area, the so-called multiexperience (user’s whole experience with one application across various digital touchpoints). A speculative future working environment was designed; a design tool supported by an AI assistant – Ferty, controlled by voice and gesture commands, and an AR poster of the future – posti. The tool, as a prototype, was evaluated through a questionnaire by the designers themselves.

Doris Zalović

2021

Odsjek za dizajn vizualnih komunikacija, Umjetnička akademija u Splitu

20/21

Graduate studies

Ivica Mitrović, Dejan Kršić

Oleg Šuran